About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Reporting of the role:

This role reports to Director  – Non-Biddable

Three best things about this job:

• You are a part of proven, high-performance team with  excellent supporting network, providing development opportunities with WPP Media India.
• Opportunity to work as Activation Specialist team and extend your learning opportunities.
• Learn & Grow is the Mantra we believe that will help the candidate prosper in their career path.

Measures of Success

In Three months:

• Understanding of MDO cross-functional teams, their roles, and responsibilities.
• To be involved from brief to implementation of campaigns for the aligned businesses.
• Contributing to team’s development and add value while delivering Client requirements.
• Learn all inhouse media planning & buying softwares e.g. Comscore, Campaign Strategy – integrated plans, ATOM, Wrike

In Six months:

• Handle tactical and implementation planning independently and ensure delivery of KPI as aligned.
• Master the art of optimization and prioritization of workflow.
• Successfully implement the media campaign.

In Twelve months:

• Achieve 100% MDO process compliance adherence.
• Contribute towards MDO tool creation to enhance efficiency in the planning.
• Creating integrated media plans across TV, Press, Radio and Integrated (TV + Digital).

Responsibilities of the role:

Following are the responsibilities: 

• Accountable for tactical planning and execution of non-biddable media plans for a set of businesses.
• Review the brief received from the Agency business team in liaison with the Reporting Manager and align the expectation/ output.
• Based on the reviewed and aligned brief, create integrated activation plans In line with SOP.
• Working with MDO mPlan team for campaign execution (campaign go live).
• Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals for corrective actions etc.
• Post evals of all campaigns and learnings from each campaign.

In addition to create, implement, and manage integrated campaigns:

• Work collaboratively with Agency business team, WPP Media specialist units, MDO Buying team, MDO mPlan, and other MDO teams (wherever required) to ensure a holistic approach in campaign creation & execution and competition track.
• Ensure understanding and 100% compliance with both GroupM and Finance processes, policies, and procedures.

What you will need:

• 3+ years of media planning assistant experience.
• Understanding of Media – TV, Print, Radio and OLV to create the media plans.
• Industry Software Knowledge & usage – YUMI, IRS, MAP.
• Strive for excellence demonstrated by setting high standards for yourself and committed to continuous improvement and deliver results despite constraints. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

LI – Promoted

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